Thursday, March 17, 2016

Tips for Effective Interviews

Well, I did it!

This St. Patrick's Day, the second edition of my book Tips for Effective Interviews: Get and Keep the Job You Want hit the bookshelves.  

I am excited about this for several reasons.  First, this is the fourth paperback I have published from all my business titles.  Ebooks are great, but for me, being a reader from way back, there is something very satisfying about holding a printed and bound copy of a book with my name on it in my hands.

The second reason I am so excited about this is because this new edition is so much better than the first edition.  I was able to take many of my recent hiring experiences and fold them into the book to add even more value to my readers.

Now, before I gush anymore, I want to be totally transparent with you.  This is not a big book.  It is about 70 pages.  And you know what?  It is worth its weight in gold!

That is no exaggeration.

Really, it is.

Why would I make such an exorbitant claim?  Because it is true.  Here is my evidence...

According to Google results, on this Saint Patrick's Day, the price of gold is $1,232.30 per ounce.

My book weighs 5.6 ounces.  This makes its worth in gold an astounding $6,900.88.

Now, suppose you are earning a median income in the US.  That is about $43,000 per year. 

If you use the techniques I teach you in Tips for Effective Interviews, and you get a job earning just 10% more than you earn now, that is an extra $4,300 in income to you in the first year alone.   Add in your merit pay increase of 3.5% in the first year ($1,290) and now you are up to $5,590.  Now, multiply that number by the number of years you hold that job (let's just say 2), and you are more than $11,000 to the good.  All because of investing less than $10 in yourself to learn how to interview right.

The power of correct knowledge is really pretty amazing, isn't it?

Most people I interview for jobs, don't know how to interview well.  Very few of them have invested the time and energy to research how to do it right, and most of the information they get is pretty spotty and some of it is downright wrong.

When you add to that mix the fact that most people conducting interviews have never been trained in how to conduct an interview, and you have a perfect storm where unqualified candidates get hired and qualified people like yourself are left thinking that the person who got hired must have had some incriminating evidence on the decision-maker.

The good news is that you don't need to be a victim of poorly trained interviewers any more.  And, you don't have to be a victim of the lack of solid, proven, reliable information on how to nail an interview every time.

Now, with Tips and Tricks for Effective Interviews, you can know how to control the interview and land yourself in the top tier of candidates every time - assuming that you are actually qualified for the job.

I do have to add that last disclaimer, because even if you ace the interview and you aren't qualified to do the job, you will probably not last a year in the new role, if they hire you.

I confess that this past year, I hired one really bad candidate.   I will call her Ms. Mystery.

Ms. Mystery had a very strong resume.  It was nicely formatted.  It had all the right key words.  It showcased accomplishments, not just responsibilities.

Ms. Mystery interviewed extremely well.  Her answers were concise.  They showcased her experience.  I thought we had a winner.  We made an offer and she accepted.

Three weeks in it was obvious that there was a problem.  She was stressed to tears every day, and she wasn't able to deliver the kind of results that her resume and interview indicated she could.  A week later, we let her go.

She is still a mystery to me.  I don't know how she could have fooled us all so well, unless she had a brilliant job search coach and lied through her teeth.  I liked her, but we couldn't carry her.  She had to carry her own weight.

She had gotten the job she thought she wanted.  Unfortunately, she didn't have the skills needed to perform so that she could keep the job she got.

That is not a situation I would wish on anyone.

It is also not something I can prevent you from doing if you insist on doing that to yourself.  And my book, Tips for Effective Interviews is powerful enough to let you get yourself in over your head.  So, use it wisely.

Get your own copy in paperback now at

Tom Sheppard has helped hundreds of people to get and keep the job they want.  If you would like personal help from Tom in your job search needs go to 

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